Lifestyle Survey

As part of my research to help me design my magazine, I have created a lifestyle survey to understand my target audience and learn the ways to present my magazine. The link for my survey is https://docs.google.com/forms/d/1Z8224duGisq3Fmaxyg36ha5SJdB3CuyNrtkdKs7HK_o/viewform

I posted my survey on a social media website asking if people could fill it out with their own information. My results are formatted in a spreadsheet so the the answers are easy to read. The link is https://docs.google.com/spreadsheets/d/1pxyF7OA1w9V5NAQVb0QLEQ1E57622JE39_vNMHfKSEU/edit?usp=sharing

From my survey I have been able to work out that my target audience is mainly males. This is because the majority who said their favourite gender was rock, were also male. Most of the people who said rock was their favourite genre also said that Kerrang! was their favourite magazine. From this I shall study the colours and techniques used on Kerrang! magazines to help theme my own magazine. My results also show that people who prefer rock music to other genres generally go to more gigs than other people. To act on this result I will add more articles about upcoming gigs to my magazine. My results also show me that my target group is definitely between fifteen and thirty year olds as all the responders that choose rock music are between that age group. Those participants who fitted into my target audience all liked similar themed colours. These colours are grey, red and black. I am aiming to use this colour scheme as much as possible in my magazine because it will attract my target audience.


From my results I have decided that a price of £2.50 will be right for my magazine due to my results on the 'price you would pay for a magazine every week' question. Overall most people were prepared to spend less than £1 on a magazine every week which you can see in the graph below. I am choosing to ignore the overall response and only concentrate on my target audiences responses which is how I have come up with the price of £2.50.

From my results I have been able to identify the most preferable articles to read. Many of the participants stated that they liked reading about gossip. I have chosen to ignore this field due to the fact that people who like gossip do not come under my target audience. Therefore when I design my magazine I will include more articles about the 'New album releases' than 'Gigs' and other topics.

Those who liked pop music generally went for Ed Sheeran. I expected this as he is a huge pop icon. Those who liked rock music, liked bands such as Artic Monkeys and Green Day. I will use this result for variation in the issues of my magazine as Artic Monkeys and Green Day both aim for a different image.