Intended Target Audience

Every magazine has its own target audience in which they direct everything they print on the magazine at. The genre of music I have chosen for my magazine is rock.

Demographic:

Gender: Both boys and girls listen to rock music so it must therefore be directed at both genders. When it comes to the style used in rock, males and females are kind of the same so my magazine should be able to appeal to both genders.
Age: My target audience will be of the ages between 15 and 30. My reasoning for this is that these are the most common ages for liking rock music according to my research.
Nationality: Many nationalities such as Finland love rock music but as my magazine is new I will only print it in English as it is the worlds second language. My magazine will be sold in the UK only to begin with as it has a good industry and if it is very successful then it will move on to places like the USA, Australia and the rest of Europe.
Socio-Economic Group: My magazine will be aimed at the groups C1, C2 and D. This is because stereotypically, people in groups A and B are too classy to listen to rock. Also, many of my target audience will not even be old enough to be able to achieve the groups B and A as they are still young.

Typical Reader:

A common reader of my magazine is Alex, Alex is 21 years old and lives on the outskirts of Manchester. Alex is intelligent and sharp, he passed all his exams at school but did not want to go to university. Instead Alex did a two year apprenticeship in vehicle mechanics as he was passionate about the career. After the apprenticeship Alex continued working as a mechanic. Alex has an energetic and open personality. Alex loves rock music and listens to bands such as Metallica and Green Day. Alex has played both the electric guitar and the drums since he was nine years old. Alex has a band called 'Magnet' which is formed of four of his friends. Alex plays the guitar in the band. Alex enjoys reading about his favourite bands in magazines and spends around £3 a week on magazines. Alex goes to rock festivals such as Camden rocks with his friends as often as possible but unlike when he was younger, these days he has other commitments such as work which get in the way of his plans. Alex is also uses Soundcloud daily, sharing his favourite bands, creating playlists and listening to his friends music or bands that he likes music.