How Magazines make Money
Magazines do not actually make most of their profit on sales but rather through advertising. Magazines rely on advertising as one of their primary sources of money. Without advertising in magazines, they would not survive. Companies advertise their products in magazines that match their target audience because that is the kind of person that they want to see their magazine. This will result in more successful sales for the company. To keep up with technology, magazines now often make their issues available online for purchase and download. This opens the magazine to a new audience as many young people don't buy magazines any more.
The Structural Triangle
The three factors that create the business model for media are Advertisers, Circulation and Readership. The three factors rely on each other to produce a good magazine and earn profit.
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