Beats would want to advertise in my magazine primarily because it is a music magazine. My magazine is aimed at youth and young adults who are more likely to buy Beats products.
Fender would want to advertise in my magazine because my magazine is a rock magazine and they build electric guitars. Advertising in a music magazine like mine is much more effective than advertising in any other genre of music magazine.
The Reading and Leads festival always have many of the biggest current rock bands so advertising in a rock magazine is a key spot. Festivals are also generally for youth which also matches my target audience.
Spotify would want to advertise in my magazine because their company is a streaming service of music. Therefore, there is no where better to advertise than a music magazine.
Rate Cards
A rate card is a document that has information about a media outlet. The rate card presents the readership statistics and helps a magazine establish its target audience. Below is an example of a rate card from the magazine 'KERRANG!'
The rate card for my magazine is below. This is important information I need to know to give me ideas of what to advertise in the magazine and what my budget is. Most importantly it helps identify my target audience and focus on their needs.
